Blacktop Recruiting fills your seats with pre-screened, qualified CDL-A drivers using precision Meta Ads and proven recruitment pipelines. No job boards. No guesswork. Just hired drivers.
Cost Per seated hire, last client
CDL-A drivers seated in 90 days
Industry average CPH on traditional channels. That's before onboarding, training, and turnover costs pile up.
Typical time from posting to hired driver on job boards. That's 21 days of lost revenue per empty seat.
Job board leads are rarely pre-screened. Your dispatcher spends hours chasing drivers who don't have a CDL-A, have DUIs, or won't answer the phone.
The trucking industry averages 90%+ annual turnover. Without targeted recruitment matching driver to carrier culture, you're hiring and rehiring the same seat every 6 months.
Compliant, driver-targeted campaigns engineered for cost per qualified applicant.
Automated qualification filters out unlicensed, ineligible, and non-responsive leads before they reach you.
Full RPO. We manage lead flow, follow-up, and pipeline so your team stays on the road.
A clear read on where your current spend leaks and what every seated driver actually costs you.
Matching driver to lane and culture so the seat you fill stays filled.
We don’t run ads for dentists and trucking companies. We are a vertical-specific agency. Every process, every template, every script is built for carriers recruiting CDL drivers.
Every ad angle, creative hook, and screening script is built specifically for CDL-A driver recruitment. We know the objections, the pay benchmarks, and the language drivers respond to.
No guesswork. Every campaign is tracked at the lead level: cost per applicant, cost per qualified lead, cost per hire. We optimize toward the metric that matters to your bottom line.
Weekly reporting on every metric. No mystery dashboards, no inflated vanity numbers. You see exactly what you're paying per qualified driver delivered.
You get a dedicated account manager who knows your carrier, your lanes, and your standards. Not a rotating support desk. One person, accountable for your results.
Live Campaign Performance
Applicant Quality Score
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"I was skeptical about running Facebook ads for driver recruitment. Seemed like the wrong platform. But the numbers don't lie. 14 drivers hired in three months, cost per hire under $700, and another seven in the documents stage when we wrapped up. That kind of output from a job board would have cost us 3 times as much and half those leads would have been unqualified."
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Yes. Our retainer covers strategy, management, screening, and reporting. Ad spend is billed directly to your own Meta account, so you keep full ownership and transparency. We recommend a minimum of $1,500 per month in spend to hit hire targets inside 30 days.
A seated driver has a confirmed start date, has completed onboarding paperwork, and has run at least one dispatch. This is defined in writing before we start, so there is never a dispute about who counts.
Yes. Driver recruitment runs under Meta's Special Ad Category for employment. We build every campaign to that standard. It protects your ad account and protects you from the discrimination exposure that comes with running hiring ads the wrong way.
Because depth beats breadth. We are not a general agency that also takes carriers. Every angle, script, and benchmark we use was built and proven on CDL-A recruitment. That focus is the reason our cost per hire is what it is.
We ask for a 3-month minimum. Recruitment campaigns need time to optimize, and a one-month test rarely reflects real performance. After that, we earn the relationship month to month.
The only trucking-focused driver recruitment agency that delivers pre-screened CDL-A candidates using precision Meta Ads and proven pipelines.
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